Now China is the dragon in the room. As of 2009, the country is the world’s largest light-vehicle market (sales in 2012 are estimated at more than 18 million, compared with about 14.5 million for the U.S.), and the fastest-growing. The prediction blithely bandied about here at the Beijing International Auto Show was an annual car market of 30 million sales by 2020. Meanwhile, the premium-car market is, well, erupting is the only word, with predictions on the order of 15% to 20% annual growth for the next decade. Western car makers, frantic to get their hooks into China’s young and affluent, are rushing into joint ventures with Chinese interests as fast as the ink can dry.
In April, Ferrari rolled out a special-edition 458 Italia festooned with Chinese themes drawn from the “longma” folk tradition of the dragon-horse. The dragon coiling across the hood has a racetrack-like design on its back.
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